The Customer Journey is a valuable concept in Content Marketing, which refers to the path that a person takes from identifying a certain need until they actually decide to solve it through the purchase of a certain product or service .
During this journey, the user experiences different educational and informational needs, which the strategies take advantage of to lead the user to the last stage of the purchasing process and, therefore, turn it into a business opportunity.
Specifically, the Customer Journey concept can be divided into 4 stages:
1. Learning and discovery
At this point, the user needs answers, as they still do not know for sure which products or services can solve their problem and how it is most profitable to acquire them.
2. Consideration of the solution
Here the user already knows how to satisfy his need, lithuania mobile database so he is looking for the best commercial alternative to do so.
3. Purchase decision
After analyzing the different alternatives, the user already knows which is the best company to acquire the products or services they need.
As you can see, a valuable business opportunity will have already been generated here.
4. Action
This is the stage reached when the business opportunity is managed correctly and the user finally purchases a product or service.
Of course, the sales process does not end here , as the following actions must be aimed at building customer loyalty and increasing satisfaction levels.
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