How companies use their data

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A study released by Adobe, which surveyed nearly 6,000 consumers and more than 900 leaders in the EMEA (Europe, Middle East, and Africa) region, revealed that 70% of consumers are concerned about . Additionally, according to the study, 67% of respondents intend to stop purchasing products from brands that mishandle data. Therefore, the 2023 Data Protection Policy should be taken more seriously. Customers who trust the brand tend to recommend it to friends, make repeat purchases, and become promoters of the company on social media.


This bond of trust between brands and users is undoubtedly nepal mobile database the trend (and must-have) for next year. (Good) Content Still Matters According to research from Google, 87% of content viewers believe that good content is personal and relevant. In other words, good content can deliver the content that users really want quickly and with high quality, bringing a good experience to the public. So, these days, producing regular content without a clear strategy is no longer enough.


Brands need to worry about connecting with their audiences through content that increasingly creates a sense of community and belonging. Therefore, for Google users, good content is relevant to them, intellectually and sensory stimulating, and finally emotionally resonant. What about the Metaverse? We can’t look back at consumer behavior in 2022 without mentioning the Metaverse, can we? In fact, not only the metaverse, but also new technologies such as virtual reality, NFT, and blockchain are becoming more and more popular.