The so-called “ influencers ” are those people or accounts that have large audiences, and more than this, a great connection with a large group of users on the social network.
They are personalities from the Internet and sometimes other media that allow brands to carry their product, service or message in a massive way through advertising on Instagram.
Now, for this to be a good practice you must be netherlands mobile database very careful when choosing the influencer , since they must have specific characteristics that relate to the type of advertisement you want to make.
These accounts are divided as follows according to their specialty:
Celebrities : These are those who have been on the platform for a long time and have grown with it. Businesses that are dedicated to mass consumption are ideal for this type of influencer since they also have a very varied audience.
Macro Influencers : These usually have 10,000 to 100,000 followers and normally manage different types of audiences and are opinion generators.
Micro Influencers : These are those with audiences of less than 10,000 followers. They are niche influencers , meaning that both their content and their followers belong to a specific sector.
Nano Influencers : These have less than 1,000 followers and, although they may seem like very few users, they have a great connection with them.
Think about your target audience or buyer persona when choosing one. What do you offer? How do you want to convey your message? Which audience is relevant to your business?
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