Ads on the Google Ads content network

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Third-party data is any data collected from various sources without a direct connection to the consumer whose data is collected. Third-party data sources can include websites, social networks, surveys, and subscriptions.

Examples of third-party data
Examples of third-party data include: first and last malaysia mobile phone number data name, email address, postal address, phone numbers, social media accounts, purchase history, or website browsing activity.


How is third-party data collected and used?
Third-party data is collected and used by data management platforms or data providers to enrich or create targeted segmented profiles that businesses can purchase for their marketing campaigns. Think of third-party data as unrelated pieces of information or puzzle pieces that are then aggregated and put together to supplement an existing data set or increase the size of an audience segment. Businesses can either purchase this data or enrich their own first-party data to create better-targeted and larger audience segments for single- or multi-channel campaigns that can include email, social media, PPC advertising, and other digital marketing activities.

Promotion using PPC ads on the Google content network
Since using third-party data is likely to be a thing of the past , we should learn to get the most out of PPC ads by targeting first-party data. As an online marketer promoting your business through online marketing, you probably know well which platforms and which strategies resonate with specific areas of the marketing funnel. Typically, awareness is at the top of the funnel, followed by consideration, and lastly, conversion . You should target each of these tiers separately with PPC advertising and tailor your advertising to their specifics.