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In this way, this area of ​​psychology analyzes and defines the effects that each color generates on people, such as changes in emotions, feelings, the creation of desires and much more. Consequently, it is important to learn how to use the meaning of such an element favorably for the transmission of information. In other words, brands need to be fully aware of these factors so that they can achieve their marketing objectives.

Reading tip: “the psychology of colors”, by eva hellerif you want sweden whatsapp data to delve even deeper into the subject, it is worth reading “the psychology of colors: how colors affect emotion and reason”, by eva heller. Originally published in , this interactive book not only details how colors shape our daily experiences, but also how they are intrinsically linked to our language and thinking.

To prepare this book, heller consulted a thousand people from different professions across germany, investigating their preferences and aversions for specific colors, as well as the emotional effects that each color can provoke. Participants associated different feelings and characteristics, from love to hate and from optimism to sadness, to specific colors.of responses are presented in detail in the book, including an image insert that visualizes these connections.