Learn from the past

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If you haven’t yet delved into analyzing metrics , now is the time. An important part of any cost-effective digital marketing strategy is knowing which actions performed well and why, through the data obtained. You need to gain insight into what worked and what didn’t in the past.

If you have data on how content has been optimized, shared, and promoted in the past, use that to influence your actions going forward.

Learn good lessons from the competition
There is always something to learn from the work of your competitors – especially at this time, when digital actions play an essential role for business.

Even a basic review and documentation of topics, formats, and what we can see externally and through research tools in terms of engagement on competitors' sites can be very helpful.

When you don't repeat your competitors' mistakes and can gain good ghana mobile database insights from what seems to be working, you save time, effort, and money.

Listen to your audience
In addition to looking at data obtained from past actions, it is important to obtain data from your sales team and your customers:

What are the negative points of your company and your products?
What questions did they have during the research and purchasing process?
What content was useful in this process?
What do they wish your company had told them sooner?
How could they have found your company faster?
Use conversations, surveys, and meetings to gather this information and see how it aligns with your goals, topics, and cost-effective digital marketing plan.

Reuse your content in multiple ways
The goal of investing in content should be to maximize its use. By being able to leverage the same content across multiple digital marketing channels, for uses beyond marketing, and by packaging it in different ways, your company can get the most out of it.

We’re not talking about publishing an article on your blog and then sharing it on your social networks – but rather exploring formats and opportunities in greater detail.

For example, if your blog has a well-ranked article on a topic relevant to your industry, you could write articles that repurpose it for each new feature or change – something like “One month after the end of the pandemic: what have we learned?”.

Another option is to transform it into new formats: this same article can become an infographic, the infographic can be expanded into an eBook, the eBook can gain a new language if it becomes a video – the creativity of your company or agency will define the direction of this stage of your cost-effective digital marketing.