With it, you can reach as many people as you want with your marketing messages, create multi-channel automation workflows, send transactional messages, and many more.
What does ‘conversations’ mean?
Email example with the 'View this email in your browser' option highlighted
Source
Related: What is an Email Preheader? Definition, Benefits, and Best Practices
Why include ‘View this email in your browser’?
One of the most frustrating things in terms of user-experience is receiving an email with formatting or rendering issues.
While most email clients will now render images without a turkey telephone number data problem, some still automatically preset emails to not display images or hyperlinked images for security reasons.
A bad rendering experience is a sure-fire way to lose your email subscribers. It’s important to remember that many of your contacts may not have the knowledge (or the time) to review or change their email settings.
Mirror links are not mandatory but we recommend you use them.
While many argue that rendering issues are now a minority case and the need for the feature is obsolete, there are still many valid reasons to point your readers towards a web version of your email:
If you have a particularly image-heavy or interactive email (p.s. follow these best practices for newsletter images)
To eliminate any concerns about display features in certain email applications
To make your email code accessible to your users
To encourage social sharing
To allow people to bookmark your email if you’re sharing helpful information
For accessibility reasons—some readers may need a web version to activate assistive technology
If you simply like the idea of your readers having an option to view a web version of your email for an enhanced experience
Where to put the ‘View this email in your browser’ link
Now that you understand the reasons for adding this feature in your emails, let’s take a look at some placement options.
Where you should position the link in your email comes down to two key factors — email design best practices and consumer behavior. This is important to make the right decision for your audience.
While the ‘view this email in your browser’ link is most commonly found in the header, many argue that it should be placed further down the email. Here are some of the options:
