Customer Lifetime Value

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When it comes to results, there are few Digital Marketing KPIs that have more impact than sales numbers. So this is probably the easiest to track and the most common among reports.

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The number of people who opt in to a trial offer vs. your overall visitors will help your business understand the perceived value of your offer. It will also help determine whether or not the barrier to entry is too high or if the risk-reward ratio makes your offer viable for your visitors.

% of Digital Sales
Many companies participate in both digital and traditional marketing campaigns. Understanding your sales and identifying the return on digital vs. traditional marketing will help your organization understand where it is most strategic to focus efforts and whether or not there is a need to adjust budgets.

The lifetime value of your customer to your business must be belarus mobile database understood in order to effectively adjust your marketing budget. You may determine that it’s worth the money to close a customer because the average lifetime value of your customers is five times the value of a single transaction.

Customer complaints
Tracking customer complaints is the best way to improve their experience and enhance your brand in the long run. This is one of the most strategic Digital Marketing KPIs: the more you learn from your customers, the better.

Customer retention rate
The process of marketing to and closing a customer is difficult and expensive, so it’s important to track the rate at which you’re losing/retaining them.

Your marketing strategy shouldn't end with conversion: you need to be in constant contact with these customers to keep your brand top of mind and get them to do business with your company again and again.

Start tracking!
What are the most important Digital Marketing KPIs for your business? After reading this, you are more than ready to start monitoring your marketing efforts more closely.

The more data you can gather from your integrated digital marketing efforts, the better you’ll understand each action and the easier it will be to make smart decisions that improve your results and bring you closer to achieving your goals.

Be sure to bookmark this link and keep this “must-know” list of Digital Marketing KPIs for future reference.