How to calculate a sincere rate and what metrics are needed

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Marketers need to calculate the true bid to effectively manage their advertising budget. It allows them to determine what maximum amount per click is justified in terms of achieving business goals and maintaining profitability. Depending on the key performance indicators, the calculation methods can vary significantly. And it is also necessary to use a variety of data sources. Here are some of them:
Accumulated statistics on advertising campaigns
This is the basis for analysis, including data on past campaigns and their performance.
Indicators from other traffic sources and related areas
Integrating data from different channels will help you understand the overall spain mobile database effectiveness of your advertising efforts.

Average indicators for the niche from open sources, research, cases
Using industry benchmarks to determine expected performance indicators.
Test launch of advertising campaigns to collect statistics
Experimenting with different strategies and creative approaches provides fresh data for analysis.
Methods for calculating the true rate
The choice of the method for calculating the true rate depends on the key business indicator:

CPO (Cost Per Order) — cost of an order;
CPA (Cost Per Acquisition) — cost per conversion;
ROI (Return On Investment) — investment return coefficient;
DRR (Share of Advertising Expenditures) – optimization of the budget relative to income;