A press release is about "making news"

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Now that you understand what PR is, the next thing you need to know
is what the important elements of PR are.

Matsuya explained that there are the following types of PR:

■Types of PR activities①News
releases (press releases)
②Press presentations, interviews, previews, conferences, etc.③Individual
publicity approach④Influencer
approach⑤Information
dissemination via websites, SNS, blogs, etc.

What does a good press release need?



The key to PR being picked up by the media is for the gambling data russia company sending it off to "create the news" (propose it) .

For something to become an article, it means it will become news, so
"high novelty" is important.
(If you look at actual newspaper headlines, you'll see that every headline contains the latest information and important information.)



The key to making "news"
is new information
-- new store openings, new products, inventions, discoveries, new positions, entry into the market, introductions, etc.

In addition,

Top class (first in the world, first in Japan, only in Tokyo, etc.)
Sociality (the power and movement to change society)
People (they themselves are newsworthy)
Keywords (catchy words or numbers)
Trends (adopting fashion)
By including content such as these, it will become something that the media will want to cover.



It is important to create news while thinking about what kind of news the media would want to cover
, and also to make sure that they understand what you are trying to communicate,
so that there is no discrepancy in understanding of the information disseminated between the media and the company.

Press releases are the main source of such information dissemination.
There are many press releases in the world, so it is important to increase the added value of the news . The point is that the media wants to know how society will change as a result of
a company, rather than that the company "did ●▲■" . In addition, it is important to have convincing evidence or backing for the news, and it seems that how the news spreads can change depending on when, where, and who talks about it.




Even if the information is the same, the level of attention it receives will differ depending on whether it is announced at a press conference, distributed through a press release, or communicated to the media individually , and this will affect the amount of coverage and publication.