What is Google Merchant Center?

[[email protected]]

Google Merchant Center is a management tool required for selling products on an e-commerce site using Google Ads. By using this tool,You will be able to advertise your products on Google Shopping ads .

Not only can you display product images and prices in the same way as on an EC site, but you can also distribute them together with competing products. Users can compare products on the search results screen, which means that the rate of product purchases after clicking is high.

Shopping Ads Examples

Since it is a free tool, it is easy to get started and is effective in investor database increasing sales and promoting your own products on your e-commerce site.

What you can do with Google Merchant Center
Here are some things you can do with Google Merchant Center. Keep these things in mind to increase your e-commerce sales.

Can be advertised on Google Shopping Ads
Google Shopping Ads are ads that allow you to display products in Google search results and the Shopping tab. On the Google search screen, they are displayed higher than listing ads and can display product images and prices, which means they have a high click-through rate.
Comparison of Shopping Ads and Listing Ad Images

Free listing available
A free listing is a product that you register with Google Merchant Center.It is a system that allows distribution for free .

Since it can be distributed at no cost, it is a chance to raise awareness of your product and lead to purchases for free. Register only the product information and try distributing it as a test.

Free ad space is often listed below paid ad space with the word "Advertisement" written in the upper left corner, but since it is displayed up to two rows on the screen, there is a good chance that it will be clicked on if a user is interested.