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Add hashtags to each post
Instagram hashtags help to:

Publish posts to the feeds of users subscribed to the corresponding hashtags;
Create thematic collections.
There are several types of hashtags: unique, branded, high-frequency, mid-frequency, and low-frequency. We describe them in detail here:

High-frequency hashtags define the general theme (#coffee, #clothing, etc.);
Mid-range focus on a specific topic (#travel to New York, #buy a laptop, etc.);
Low frequency ones allow you to focus on a specific moment (#I love tequila, #rainy winter, etc.);
Brand names contain the name of a trademark or company (#nike, #apple);
Unique ones are launched and used by a specific account owner (#nikesneakers, etc.).