Identify and utilize existing international backlinks

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For example, Lush's Japanese site, with its bright colors and busy homepage, looks very different from its US site, with its muted colors and much more white space.

Users are more likely to have a good experience on your website if they receive relevant content that they can identify with in their language and culture.

4. Link building
Backlinks

Link building becomes much more difficult when you internationalize your website because now you have to get backlinks from different countries and in different languages.

Building backlinks internationally requires many of the same techniques used in local SEO —just on a larger scale.

Try these:
Run a backlink report with SEOptimer to identify external links that might point to more country-specific chinese overseas australia database content on your website. Just look at the "TLD/IP" column to see which countries your backlinks are coming from.

tlds

Conduct a competitive analysis.
You can also look at your competitors' backlinks to find out where they're coming from. The Backlink Research section in SEOptimer lets you track your main competitors and learn what they're doing to gain backlinks from specific countries or regions.