Page and domain strength

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In context, your link-building efforts won't be successful unless you can track them . Authoritative legal backlinks aren't a pipe dream.

The key metrics for measuring authoritative backlinks are:

Link diversity
Link speed
Page and domain strength
Anchor text ratio
Link relevance
How do these metrics affect your chances of gaining legal backlinks that command search engine money, power, and respect?

Link diversity
Search engines value the degree of diversity in backlink profiles.

So, it would be good for you to have links from a variety of places , including authoritative press and news websites, directories (including local, regional, and free or paid legal directories), social media pages, other legal-related sites with strong SEO metrics, government websites, and university websites.

Link speed
Link velocity is the rate at which your backlink profile grows over time. That is, how quickly other websites overseas chinese database link to your site.

For example, let's assume your new website receives 100 backlinks per month. Depending on where these links come from, Google may perceive them as spam or as good.

It's fine if many legal directories and social media pages link to your website within a short period of time. But if you publish around 60 guest posts per month with backlinks to your site, Google might perceive this as excessive and spammy.


Page strength predicts how well certain pages will rank in search engines. Domain strength predicts how well a website will rank. Both metrics scale from one to 100.

You want to gain legally sound backlinks from relevant domains with high domain strength scores and from pages within those domains with high page strength.

You can view both the domain strength and page strength of your backlinks from your SEOptimer dashboard. You'll notice from the image below that some websites have high domain strength but links from pages with low page strength.