Welcoming new users to the fold
Offering instruction as to how to use the product or service
Listing the ways to reach customer support
Encouraging further engagement and interaction
Cross or upselling other offerings
Answering any and all other questions a new user may have
Your onboarding strategy depends on your business, products, and team capabilities. Think about what you want customers to do or know immediately after registering with you and go from there.
Further reading: SaaS Marketing Automation: Top 8 Tools & Tips
The broad range of uses of onboarding emails explains why they’re something you list of qatar cell phone numbers can’t do without. Don’t worry, though, if you’re still a little sketchy on how to craft them. That’s where the following examples can help.
Use those onboarding email templates as inspiration or copy them if you like! We’ll look at each in turn, pinpoint its advantages, and discuss how you might create such a campaign for your brand.
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1. A warm welcome
Some onboarding emails — certainly those that are the first of a series — are purely designed to welcome new customers. Thier only goal is to make a good first impression.
The key to these messages is for them to be fun, engaging, and not too salesy. What you’re looking to do is to show a consumer your gratitude that they’ve chosen your business.
You can get to more practical matters — explaining your offering, selling more products — later.
onboarding email example
Source
Take the above example from Just Eat. Their onboarding email features a fun animated gif, humorous tagline, and little else. They’re not offering much in the way of extra information or doing the hard sell of their service. They’re merely trying to welcome a new customer and make them smile.
