Newsletter or blog: Does one bring more success than the other?

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Content marketing can be a tough nut to crack, especially if you're not a business owner and a professional writer. Should you spend your time writing blog posts or sending email newsletters? We've put together an article to help you decide which is right for your business.
What is the difference between a blog and a newsletter?
In order to correctly choose which content marketing activity you will engage in, you first need to clarify the difference between these terms.

What is a blog?
A blog is best thought of as a collection of articles business owner data that are published in a separate section on your website. Blog articles (posts) are usually between 500 and 1,500 words long. They are most often published on a monthly, weekly, or daily basis. They aim to educate or entertain your target audience and are often related to your business’s topic.

The purpose of the blog is to reach a wider audience that comes from search and then convert them into potential customers.

What is a newsletter?
A newsletter is a collection of short pieces of information that may be of interest to your current and potential clients. Newsletters are distributed via email marketing , but you can also publish them on your website. They are usually shorter texts of 50 to 100 words. They are also usually accompanied by visual elements such as photographs or illustrations.