The goal of any business is to raise awareness of its products or services, generate traffic, and generate sales. A digital trafficker is responsible for all of this; that is, defining, creating, and measuring digital marketing campaigns for that traffic, as well as optimizing all processes to ensure traffic acquisition and conversion are as efficient and cost-effective as possible.
This is a highly sought-after profile for all companies with a digital presence, as it requires experience with the various advertising platforms and formats currently available, such as Facebook Ads, Google Ads, affiliate networks, etc. A multi-channel approach that must be accurately controlled and measured if we want to achieve the best possible results.
What is the job of a digital trafficker like?
There are several ways to work as a digital trafficker . We'll list a few below to give you an idea of the possibilities:
Working as a freelancer : You can offer your services to companies of all kinds. For example, if we think about SEO services, AdWords campaigns, or social media campaigns… These are functions that are often outsourced to a specialist, and a digital trafficker is a perfect fit for the job.
Advertising agency: These ecuador mobile database days, it's very rare for an agency not to have this position. Just look at LinkedIn or Infojobs; there are constant applications for this position.
For end customers: This is an ideal profile for companies with a marketing department, reporting to the digital marketing director. Today, a significant portion of the marketing plan of any medium-sized or large company is allocated to digital marketing, and achieving the best possible results is vital. It's very common for these companies to offer a commission based on performance.
What is the salary of a digital trafficker?
As with everything, it depends a lot on the years of experience and the company, but we could say according to sources such as Michael Page, Hays or Expansión that the salary of a digital trafficker can be between 30,000 and 45,000 gross annually .
In many studies, you'll see that a digital trafficker is also called an inbound specialist or traffic manager , but they all agree on the definition of a digital trafficker that we've given in this article, and they all fall within the salary range we've discussed.
What is the best course to become a digital trafficker?
Of all the possible training options, we always recommend completing a master's degree, as it's the type of training that will give you the most opportunities in any job selection process. Specifically, we recommend completing the Professional Master's Degree in Traffic Management and Lead Generation . This Master's Degree is 100% focused on digital media acquisition, both traffic and customers. You'll learn how to increase the number of visits and sales, improve ROI, optimize campaigns, and learn new techniques focused on achieving results quickly.
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