What knowledge have you applied from your postgraduate studies?

[rabia198]

I had already completed a diploma in Digital Marketing at the University of Córdoba, Argentina, and when I began to put what I'd learned into practice, I realized there were still many more topics to delve deeper into and improve .
Therefore, not satisfied with what I'd learned, I decided to take another course that would give me more tools and thus improve my skills .
Knowing that Spain was among the powerhouses in digital marketing, I began researching online and found in the IM postgraduate program what I was looking for: a very comprehensive curriculum, excellent quality of professionals, and above all, the security and guarantee of a reliable institution.

It helped me a lot. I opened my mind and began to see and question realities that were previously beyond my reach .
I felt that the postgraduate degree had given me excellent tools to put into practice in the company's day-to-day, proposing new tools, strategies, and ways of working . Above all, it helped me gain a 360-degree view of how all the actions across different brazil mobile database channels and points of contact with users complement each other .
There's still a lot to work on these days. Technology and competition force you to constantly modify and revise your strategy. In such an agile and volatile digital world, anyone who doesn't adapt to change loses the game.

Which channels do you invest most in to promote Agroads?
Without a doubt, SEO and SEM strategies account for a large part of the investment . Today, we have excellent organic positioning, but we know we still have a lot to work on and continue improving.
As for SEM investments, we only started last year, since everything we had achieved up to that point was thanks to our strong search engine rankings and word of mouth. All of this was achieved with zero investment, which is extraordinary.
However, we know that as a brand, we must always be present as an option in the minds of our users , accompanying and supporting them at each stage and in their life cycles. So, we will continue to invest in a mix of online and offline media.

You're also in charge of user experience and web design. What challenges have you encountered in this area and how have you solved them?
In March 2015, we launched the new Agroads website, undergoing a radical change in styles, hierarchies, colors, navigation, and content. The site was completely redesigned, and since then, we've seen notable improvements in performance: increased traffic, shorter visit duration, a significant reduction in the bounce rate, and a higher conversion rate . Today, we have an average bounce rate of 26%, a visit time of 7:05, 1,000,000 monthly visits, and a 77% repeat user base.
Since then, we've been adding more and more sections, features, and elements to the site, so we're once again considering a project to redesign the user experience for desktop and mobile . This project will be carried out in parallel with the change in the underlying technology that currently powers the platform, so it will take several months.