What is Pinterest?

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The name of this social network is a combination of "pin" and "interest." Users can publish posts on Pinterest as so-called pins and group them into virtual pinboards.

Others can like the pins, comment on them, or "repin" the content—that is, save it to their own pinboard. Similar to Twitter, it's possible to follow users to automatically receive their updates. Pinterest users can also follow topics like "self-improvement."

Pinterest is available as a mobile app and via the desktop browser. On their personal homepage, the "home feed," users receive suggested pins, which the algorithm selects based on similarity to previous searches and saved content. honduras phone number data Similar to Facebook, the feed mixes paid, sponsored posts with organic pins.

SEO for Pinterest
Fig. 1: The home feed offers a colorful mix of photos, links, infographics, texts and ads that the algorithm puts together.
Why is Pinterest different from other social media platforms?
At the live event "Pinterest Presents," CEO Ben Silbermann explained what sets Pinterest apart from the mainstream: "Adults spend up to half their day on digital media. We need to ask ourselves whether this time enriches us or just drains our energy." Pinterest aims to be the place on the internet where people can discover and express themselves – with the help of content from the best creators and brands. The aim is to be the platform where people can do everything from initial inspiration to purchase and implementation.

The business section of Pinterest has strong parallels to the normal home feed and presents a variety of inspiring images.
Fig. 2: Pinterest has set up a business area that is presented in the Pinterest style.
Which target group is waiting here?
With currently around 431 million active users, Pinterest isn't just another social network. Beyond Google, Facebook, and Amazon, Pinterest offers a wealth of space for creativity and ideas. Those active here can engage users with both simple inspiration and creative storytelling, thus drawing attention to specific landing pages, a blog, or their brand in general.

At over 60 percent, women still represent the majority of the target audience, but according to Pinterest , the number of male "Pinners" has also increased by 40 percent year-on-year. There's also a wealthy clientele: 38 percent of German millennials with a household income of more than 100,000 euros are present here.