Your website is more than just an online business card. For your website visitors, it's essentially a virtual branch of your company. It should be able to create the right first impression, as it's often the first point of contact on your poland phone number data potential customers' customer journey.
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Website optimization for B2B
Employees and colleagues who focus on traditional sales channels often underestimate the impact a website has on a company's success. To help you successfully optimize your website , I've summarized my recommendations from 20 years of practice in this article.
The following points are intended as recommendations especially for B2B companies that see their website as a representation and information medium and want to promote their corporate image and provide interested parties with in-depth and trust-building information .
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1. Get your message across
Describe briefly and clearly what your company does. This may sound obvious, but many companies don't have a clear value proposition on their website. However, it's especially essential in the B2B sector to convey your company's message to the user. Many products and services are complex and not intuitive. Reduce this complexity by quickly getting to the point of what you want to tell the visitor. Your message should: