Not Monitoring and Adapting

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This double whammy affects how both people and search engines view your site, and it can hurt your SEO more than you realize.

The solution is simple: check your links regularly. Take some time to go through your website and find any links that don't work. And when you find them, don't wait – fix them as soon as possible.

The good news is that you don't have to do this on your own. Tools like Google Search Console can help you identify those troublesome broken links that need fixing.

By keeping your links in good shape, you not only give visitors a smoother experience but also show search engines that your website is up to date. It's a practical approach that can make a real difference in how your site performs in search results.

#7. Slow Site Speed
In the world of B2B SEO, a quick pace can make all the job seekers database difference. Slow site speed might not seem like a big deal, but it's a silent troublemaker that can wreak havoc on your efforts. Why? Because it affects how both people and search engines see your site.

Think about it like this: when your site takes ages to load, visitors don't stick around. High bounce rates and low engagement follow suit, and these aren't great signs for your site's ranking.

But here's the silver lining: You can fix it. To dodge the slow site speed pitfall, focus on optimizing your images – make them lean and mean with tools like ShortPixel.

Don't forget to minify your code and also consider a content delivery network (CDN). Remember, in B2B SEO, every second counts. Speed things up, and you'll not only keep visitors happy but also earn search engines' nods of approval.