Do you know what the main marketing strategies for the B2B sector will be? Most companies are already finalizing their marketing plans for 2020, so we think it's important to show you what these strategies are and how you can start applying them to your actions for the coming year. Find out more:
1. Business focused on customer experience
If there is one business concept that permeates virtually every industry, both B2B and B2C, it is customer experience. While B2C companies realized this years ago, it is only recently that the B2B sector has recognized that to be successful in business, it is necessary to work with a customer-centric approach.
In fact, implementing a customer-centric marketing strategy is becoming less of a choice and more of a necessity . Why? We’ve seen a shift in B2B industries canada mobile database from a funnel approach to a flywheel approach. This means that the idea of nurturing a customer’s dream, making the sale, and then never speaking to them again is being left behind, making way for the idea that every product or service revolves around the customer in the hopes of delighting them and getting them to continue doing business with your company.
2. Mastering Video Marketing
Video has been on marketing trends lists for several years now—and for good reason. Video content currently accounts for a majority of internet traffic and is expected to grow to 82% of all internet traffic by 2021. Google research found that 70% of B2B buyers are watching videos during their journey. Video is a powerful storytelling medium that B2B companies can use to convey their message for a variety of purposes, including corporate videos, product videos, success stories, customer testimonials, to name a few.
3. Account-Based Marketing and Sales
Account-based marketing (ABM) has been a hot topic in B2B marketing over the past few years, and it gained a lot of traction in 2018. Research shows that 92% of companies recognize the value of ABM , going so far as to say that it is “the marketing that B2Bs should be doing.” For B2B companies with long, complex sales cycles that involve many stakeholders and typically high-value transactions, ABM represents a more effective way to generate new business than relying solely on inbound marketing approaches to generate leads.
B2B marketers are realizing that marketing to large numbers of people doesn’t result in quality sales opportunities. ABM is quickly becoming the B2B strategy of choice because it truly aligns sales and marketing while focusing your teams on the highest-value accounts.
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