Familiarize Yourself with Google’s Tools and Filters

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Never assume that the top result in a search is the best source of information. Some pages could be using unethical practices to rank higher in SERPS, so just because their page is the top result doesn’t mean it’s the best source of information. They could be using cloaking, keyword stuffing, or private blog networks (PBN) to get higher results. So always make sure you check the source to verify whether it is credible or not before using it.

An easy way to tell if information from a source is credible and trustworthy is by checking the domain authority (DA) of the page. Lots of websites provide DA checkers, like Ahrefs and SEMrush. You can also look at who authored that page and see if they have the credentials and the experience to speak authoritatively on the topic.

Google Search provides various tools and filters that can help you refine nurse database your searches, so make sure you are aware of them and how best to utilize them to get the results you want. Google offers various tabs and categories, for example, that you can use to narrow your search results, such as “news,” “videos,” and “Images.” You can also sort results by post-date. So the next time you’re on Google, try playing around with all the search options available and make note of how using different tools or filters can change the results you get.

Staying Up to Date on the Latest Trends is Also Important
Being a good searcher isn’t just about having the technical skills to perform searches, like those listed above. It’s also about staying up to date on the latest trends in content marketing. Staying aware of trends enables you to perform searches that are more in line with these trends as well as use the information you find to create trendy content that will be most appealing to consumers.