8 Costly Lead Generation Mistakes B2B Companies Should Avoid in 2023

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For most B2B companies, lead generation is what gets the sales ball rolling. It's the first, most crucial step to ensuring businesses survive and thrive. And yet, the odds of getting lead generation right are about as high as winning the giant teddy bear in a rigged carnival game.

It's either a problem of too few leads, or too many low-quality ones, they could be taking forever to convert, or dropping out of the funnel just when you think you’ve got a deal. And the worst part? You have no idea what you’re doing wrong.

From misunderstanding the nuances of target audiences to underestimating the power of well-optimized content, there could be so many overlooked factors causing your sales pipeline to stagnate.

But in a world where every click, interaction, and engagement gambling data hong kong is precious, it's imperative to recognize the potential traps that can jeopardize lead gen efforts and organizational goals.

In this article, we’ll look at some of the costliest lead generation mistakes B2B companies are making, and how to set them right.

Why lead generation matters
The most important part of any marketer's job is to increase sales, and acquiring new customers is a key aspect of that.

In 2021, a Gartner study listed lead generation as the top digital marketing goal for the next year.

Ironically, lead generation was also the biggest challenge faced by marketers in 2022.

Finding the faults in your company's lead generation process and then fixing them is a formidable task, but if you can pull it off, the pay-offs are immense.


Lead generation success stories
Fixing its email deliverability rate (from 42.9% to 99%) helped a commercial real estate company to close a $1M deal.