Color Psychology Crafting Brand Messages through Emotional Palette
Can you think of colors associated with certain brands? For example, Hermes’ signature color is orange, while Coca-Cola’s is vibrant red. These colors are present in their logos, typography, and even packaging.
Not only is every color meaningful, but associating colors with your brand also helps it to stand out and be memorable. However, choosing a signature palette can be confusing, especially if you don’t understand the psychology of colors.
No worries! This article will help you explore the fundamental gambling data usa theory of colors for brands and marketing, along with the benefits and palette generator recommendations. So buckle up, and let’s get started!
When talking about color psychology, Carl Jung is often associated with this matter. Jung’s innovation involved defining the four temperaments of colors: Cool Blue, Earth Green, Sunshine Yellow, and Fiery Red.
In a nutshell, here’s the meaning associated with each of them:
Color psychology circle
Source: tcwfoundation
This early theory then evolved into more comprehensive explanations of more hues. In business and marketing practices, some common color-meaning associations include:
The psychology of red
Red, one of the most attention-grabbing colors, is often used in marketing, whether in landing pages, newsletters, explainer videos, or other marketing materials. It’s common to spot brands using red for “order now” buttons or packaging to stand out prominently.
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