Transactional Segmentation

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rumiseoexpate1
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Joined: Tue Jan 07, 2025 3:57 am

Transactional Segmentation

Post by rumiseoexpate1 »

Interest-Based Groups: Segment your list based on interests or lifestyle choices. Tailor your messaging to resonate with each group’s values and preferences.

Engagement Levels: Identify highly engaged customers versus those who may be less active. Customize your approach to encourage re-engagement with inactive users while rewarding loyal customers.

2.
Segment customers based on their purchase history:

Frequent Buyers: Target frequent buyers with loyalty loan phone number list rewards or exclusive offers to encourage repeat purchases.

Occasional Shoppers: For occasional shoppers, send reminders or incentives that encourage them to return and make another purchase.

Crafting Effective Call-to-Actions (CTAs)
Your SMS messages should include clear and compelling CTAs that drive action:

1. Urgency and Scarcity
Create a sense of urgency to prompt immediate action:

Limited-Time Offers: Use phrases like "Act now!" or "Only a few left!" in your CTAs to motivate customers to take action quickly.

Countdown Timers: Incorporate countdown timers in your SMS campaigns to visually represent limited-time offers, reinforcing the urgency to act.
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