Monitor Competitor Activity by Region

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Knowing where your competitors are strongest or weakest can inform your lead targeting and messaging strategy.

How to gather intel:
Track competitors’ local SEO rankings and ad placements.

Use social listening to see where they are most active.

Analyze customer reviews and testimonials pr directors mailing leads for regional sentiment.

If a competitor dominates in New York City, for instance, you might choose to focus your efforts on underserved neighboring areas or tailor messages that address gaps your competitor overlooks.