The company is also very clever with using the data that website visitors provide it united kingdom phone number resource with. So, for instance, if you used airbnb to look for accommodation in a specific city but didn’t complete the booking, the next email you receive from them will most likely be related to the destination and the airbnbs located there.Netflixtaking an approach similar to airbnb’s, netflix uses a subscriber’s watch history to create emails featuring shows/movies the subscriber is/might be interested in.
In terms of design, netflix takes advantage of the visuals related to the content you can stream on its website and sticks to its signature black and red colorway, thus giving recipients the sense as if they are scrolling through the streaming platform.But it’s worth pointing out that you won’t find a lot of copy in netflix’s emails, as it relies on letting the visuals communicate – a smart way to get recipients to visit the netflix website and learn more.
