GDPR changes to giveaways
In Article 7, paragraph 4 of the GDPR, it states that a data subject’s consent must be “freely given” and cannot be forced.
Consent to receive promotional emails has to be explicit and can no longer be implied. Because if you offer a “free service or product” but insist that the user agreed to receive email marketing from you, you are “forcing consent.”
In layman’s terms, the law is saying, “There’s no such thing as a free lunch, so stop calling it a free lunch.”
Putting together a good knowledge resource takes time and effort. And giving away a prize costs money. But don’t worry – you don’t have to start giving everything away “completely free.”
To keep growing your list with giveaways and sweepstakes in a manner that complies with GDPR, you need to use more transparent vocabulary.
Reframing the freebie: How to grow your email list with giveaways
The switch that you need to make is to be clear that the list of norway cell phone numbers product or service you are offering is not “free of charge.” The consumer is paying in data instead of dollars, pounds or euros.
Of course, you also need to always make sure the consumer knows they have the right to revoke consent at any time.
1) The tie-in has to be presented as an exchange.
Here are some examples we think work well:
“Your email address is the admission ticket for our webinar.”
“New subscribers to my monthly email list receive my latest e-book in a welcome email.”
“Sign up for our newsletter to receive our white paper and further news from us.”
2) Watch your words.
If you are asking for data, don’t use misleading phrases like “free,” “no charge,” or “free of charge.”
Remember, according to the GDPR, these items are NOT free, they cost something – data. Let your potential new leads know that.
Read more about email marketing and what Brevo has done to become GDPR-compliant.
Sweepstakes and prizes: How to use contests to grow your list post-GDPR
Here’s the thing: Doing any sort of contest to boost your email sign-ups has become more difficult since the GDPR was implemented. But it has also become more transparent.
