For example, ColourPop and Pokémon collaborated to create a special design that generated significant buzz.
Co-branded products can create a sense of urgency among customers, driving sales and increasing brand loyalty.
Create co-branded products with partner companies.
5. Influencer collaborations
Another of our favorite cross marketing uruguay phone number list strategies is influencer marketing through collaborations.
Influencers can reach a wide audience and lend credibility to the promotion.
For example, an Instagram post where influencers feature products from multiple brands can effectively showcase how the products complement each other.
This strategy leverages the influencer’s established trust and rapport with their followers to enhance cross-promotion efforts.
Level up your cross-promotion efforts with guest blogging.
Write a guest blog post for partner companies and collaborate on ebooks as part of your content marketing strategy. This drives traffic between your sites and improves SEO.
For instance, a fashion ecommerce store and a jewelry store could create a style guide together, providing valuable content to their audiences while promoting each other’s products.
Here’s an example from Airbnb and Lonely Planet. Airbnb provided local insights and accommodation options, while Lonely Planet contributed their expertise in travel writing and destination recommendations.
