Some azerbaijan phone numbers ecommerce platforms allow plugins to allow you to use geo-targeting in your store. Additionally, some plugins let you select the countries or regions you want to target.
Use geo-redirection services
Another way to set up geotargeting is to implement a geo-redirect service directly. This service automatically redirects visitors to your ecommerce store based on their location. For example, if you want to target visitors from the United States, you can use a geo-redirect service to automatically redirect them to your US store.
Use CDN
A CDN, or content delivery network, is a great way to ensure that your ecommerce store is seen by the right people in the right locations. A CDN replicates your store across multiple servers around the world, making it easy for visitors to find and access your store no matter where they are.
Examples of successful geotargeting campaigns
Companies are increasingly using geotargeting to segment their audiences and tailor their messages . Brands can use geotargeting for both online and offline marketing campaigns. When done right, it can be a proactive way to reach your target audience and increase conversions.
An example of a geotargeting campaign is when an e-commerce store sells winter clothing. The brand can focus its ads on users in cold weather locations. This technique would be a more effective use of marketing resources than targeting ads to all users, regardless of location. There are many examples of successful geotargeting campaigns. Here are some of them:
Toyota: This iconic automotive brand created the “Let’s Go Places” campaign, targeting specific locations in the US. The company used geofilters to promote local hotspots using a modern platform and prompted users to explore their area while driving their Toyota. The result was increased brand awareness and sales.
Ikea: Meanwhile, Ikea ran a geo-targeted advertising campaign that used beacons to target customers near Ikea stores. The ads promoted special offers and products available in nearby stores. Their campaign resulted in a 5.7% increase in store visits.
Uniqlo: On the other hand, the Japanese casual wear retailer launched the "Uniqlo Check-in Chance" campaign in 2012. With this initiative, shoppers who checked in to select Uniqlo stores on Foursquare were rewarded. The campaign successfully drove foot traffic to the stores and created a buzz around the brand.
