1. Use multi-step forms
As a general rule, longer forms will have a lower conversion rate than shorter ones. A form with fewer fields takes less effort to complete.
If you want to collect a few different types of customer data, it’s better to break your form into multiple steps. This will prevent your visitors from feeling overwhelmed.
The people who make it past the romania consumer mobile number list first page of your lead capture form are generally excited about your offer. So they won’t mind giving a little extra info (like their phone number) when they reach the second page.
Check out how Obvi used a multi-step popup to collect email addresses and phone numbers at the same time:
Obvi lead capture popup
2. Gamify your lead capture form
Gamification is a great way to boost the conversion rate of your lead capture forms and get more leads.
With gamified popups, you can offer shoppers the chance to win discounts or free products by spinning a lucky wheel or “scratching” a scratch card. The price of entry: their contact information.
Gamification comes with several benefits including greater engagement and increased sales. They’re fun to play, and they make your users feel more enthusiastic about your store (and therefore more likely to make a purchase).
