The Director of Marketing and Communications at Floracopeia, Haley Ausserer, shared with us the company’s success story that came after they started to set up personalized opt-in campaigns that provided value to their visitors.
Haley, can you give us a quick overview of the company and website?
Sure! Floracopeia was established to list of tunisia cell phone numbers provide the highest quality botanical treasures and health education, support ecological agriculture, and promote traditional plant-based knowledge to our audience. We offer the highest quality organic and wild-harvested essential oils, flower essences, skin care, herbal remedies, and other botanical treasures. We also provide online wellness education courses.
home page - Floracopeia
We target women 25+ who are interested in natural wellness and health.
What were the obstacles you faced before getting involved in conversion rate optimization?
We were sending people to landing pages through paid ads but losing potential leads who chose not to opt-in.
