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But As The Headlines Talk About Twitter, Tiktok, Meta, And More, Follow This Piece Of Advice: Don’t Try To Make Headlines About Your Brand’s Social Media Strategy.masterthis: Content Management & Operations | Free Digital Event On December Sign Upskip Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationeventsadvertisehow State Farm Turned A Viral Ad Into An Award-winning Content Campaignby Jodi Harris| Published: September , | High-level Strategyviral Video Success Doesn’t Happen Often.

For Brands, Especially In Industries Like Insurance, Consumers Treat oman phone number library Their Content As An Uninspiring Necessity – Not A Source Of Entertainment And Inspiration.but When Content Fortune Does Strike, Big Audience Opportunities Follow – If You Have The Agility And An Effective Strategy To Capitalize On Them.state Farm Did All That In Its Integrated Jazz Bath: The Bath Bomb Sessions Campaign.



With Help From Its Creative Agency, The Marketing Arm (Tma), The Brand Turned The Viral Asset Into A Fully Integrated Content Platform That Drove Ongoing Audience Engagement And Brand Affinity.the Viral Success Of Jake From @statefarm Explaining “personal” To Nfl Qb @patrickmahomes Propelled State Farm And @wearetma_agency To Expand Their #content Reach, Says @joderama Via @cmicontent.