This is a common concern for email newsletter managers. In our seminars on the success of email marketing , we receive many inquiries about how to create email newsletter titles.
To solve such problems, in this article, we have compiled the titles (subject lines) of 50 email newsletters that we have sent in the past. In the latter half of the article, we also describe " How to create an email newsletter title in 3 minutes!" so that you can quickly create a subject line that has a high response rate.
Kairos3 Marketing is an MA tool that provides strong support for marketing and sales activities.
Contents of this article
A collection of sample email newsletter titles chief vp sales marketing officers email lists actually sent | Data from the past 50 emails collected
Three types of email newsletter titles
Email Newsletter Title Format (1) Empathy + Theme
Email newsletter title types (2) Emphasize success and ease with numbers
Email Newsletter Title Types (3) Ask a Question and Include Unknown Words
Keep your newsletter titles short and concise
It only takes 3 minutes! How to create an email newsletter title
How to Create an Email Newsletter Title (1) Consider "Who" and "What"
How to create an email newsletter title (2) Summarize it with four techniques
Measure email open rates
MA is recommended to verify the open rate of email newsletters
A collection of sample email newsletter titles actually sent | Data from the past 50 emails collected
In this chapter, we will introduce the titles of the most recent 50 email newsletters we have sent out in the past.
How to create an email newsletter title is summarized in the latter half of the article . If you would like to know how to create a subject line, please read from the latter half.
How to write an email newsletter without getting lost, even if it's your first time
Three ways to gather email newsletter content that you can start using today
Rules for planning meetings to prevent running out of content for your newsletter
Quiz! Which subject lines get higher open rates: long or short?
Standards for email newsletter open rates from two perspectives
Four techniques for "finishing" your email newsletter subject line
Simple techniques to increase click-through rates for your email newsletters
What are the two places you should put links in your email newsletter?
What to try when you wonder, "Are people reading my email newsletter?"
Your email newsletter is actually being read.
So, what is the appropriate frequency for sending email newsletters?
Does your email newsletter have a link to unsubscribe?
Let's start DX with email newsletters. Success stories using tools
Introducing a case study of how a little ingenuity in "email x sales" generated five business opportunities
"What should I write in my email newsletter?" Three planning items to help you move on from groping around in the dark
Is our e-mail newsletter okay as it is? Questions and answers to the concerns of our e-mail newsletter staff
Two methods to achieve "attracting customers without spending money"
How to plan a seminar that will attract visitors
Webinar dates and times with high participation rates
Summary of webinar troubles and countermeasures
A recommendation for "following up with those who missed seminars" that is often forgotten
Brighten your online impression with simple Zoom settings
Ask a popular seminar lecturer! Tips on how to speak without being nervous
The tasks that our company, which held over 100 seminars in six months, "stopped" in order to streamline operations
What can MA do after all? Introducing success stories using the tool
Creating sales opportunities through email newsletters. Introducing examples of MA usage
A three-step approach to reduce sales misses
Video introduction: How to increase sales efficiency with fewer staff
What is "following up with dormant customers" and how does it increase the number of business negotiations?
How to increase sales without meeting customers in person? How to get started with digital sales
How to send "sales emails" that double your contacts with customers
The first step to writing a sales email that leads to a deal is...
10 sales opportunities in just one go! Tips for closing deals in a short time
What is the secret of inside sales that will increase your order rate by 20%?
Exhibitions during the COVID-19 pandemic. Exhibitors report on the real situation
To everyone exhibiting at an exhibition this fall: Are you following up after the event?
Sales DX starting with XX | Introducing a seminar where you can learn about case studies
Information on the seminar "Aggressive sales strategies for surviving the post-COVID era"
"Seminar on successful email marketing" taught by new lecturer
Information on a course that teaches you how to create email newsletters in 30 minutes
How to create an e-mail newsletter that people will read? Two types of seminars
"Daily reports are super simple" but they facilitate smooth communication during telework
Avoid "potential expressions" to write clear sentences
There are no reports from new employees... Two mechanisms for generating reports
The first thing I learned as a new writer was "how to write effectively"
Cookies? Not sweets? A 1-minute explanation of web terms you may be too embarrassed to ask about
What should I write about in an article or column? Planning method based on two axes
Teleworking is hard to discuss...the solution is "snack time"
About 1 minute | Request for a survey about the e-mail newsletter
New measures and new structure. Results and initiatives for the first half of 2022
The above is an excerpt of the titles of the e-mail newsletters we have sent in the past. You can read the e-mail newsletters we have sent so far from " E-mail Newsletter Back Numbers ". If you would like to check the contents as well, please take a look.
In the next chapter, we will explain the above email newsletter titles by dividing them into three types.
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Three types of email newsletter titles
In this chapter, we will explain the email newsletter titles introduced in the sample collection above by dividing them into three types. Remember the types and increase the variety of subject lines you can use.
Email Newsletter Title Format (1) Empathy + Theme
"Empathy + Theme" is a title style that invites the reader to empathize by clearly stating the problem the reader is having. By including a theme that may be the answer to the problem in the latter half of the title, it piques the reader's curiosity.
Example
: Is our e-mail newsletter okay as it is?
Question and answer for the person in charge. Two methods to achieve " I want to attract customers without spending money." What should I write about articles and columns? Planning method to think from two axes
The advantage of sending an email newsletter with a "Resonance + Theme" title is that by speaking to the reader's concerns, it is more likely to be opened by readers who are not yet clear about their issues.
The disadvantage is that if you are unable to express your concerns in words, your readers will not want to open your newsletter. If you do not understand the concerns or issues of the people you are sending the newsletter to, your newsletter title will not resonate with them.
If you're having trouble coming up with a title or content, try asking sales staff, support staff, or other departments that frequently interact with customers, "With this topic, what do you think are the issues that customers are facing?"
