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Contents of this article
Basic knowledge of email newsletter decoration
Purpose of decorating your email newsletter
Areas to decorate in your email newsletter
Symbols that can be used to decorate email newsletters
Email newsletter decoration techniques
Keep the decoration clear and simple
Enhance with contrast
Make important information stand out above the fold
Reference: Makefree Mail Magazine's email newsletter decoration
Collection of email newsletter decoration templates
Mail Magazine Deco
Email newsletter + template
Text material collection for email newsletters
Points to note when decorating your email newsletter
Be careful of device-dependent characters being garbled when decorating your e-mail newsletter
The sender cannot choose the font in the email newsletter.
Also check how it looks on your smartphone
MA is recommended for sending attractive email newsletters
Basic knowledge of email newsletter decoration
In this chapter, we will explain the basics of decorating email newsletters, such as the purpose of decorating them and where they should be decorated.
Purpose of decorating your email newsletter
By decorating your email newsletter, you can differentiate your heading, signature, etc. from the body of the email, making it easier to read. You can also use decorations to emphasize specific parts and draw attention to the parts you want your readers to pay attention to.
In particular, text-based email newsletters can appear too crowded and it can be difficult to tell where the topic changes.
Email newsletters that are difficult to read are more likely to be abandoned, which leads to a lower click rate for links in the email. If email newsletters that are difficult to read continue, they will stop being opened, which will lead to a lower open rate .
On the other hand, excessive decoration can actually give a bad impression to readers. The purpose of email newsletter decoration is to make the email easier to read, and excessive decoration will detract from that purpose.
Areas to decorate in your email newsletter
An email newsletter is made up of elements such as a header, lead text, heading, body text, CTA (the link you want the reader to click on), and footer. By separating each element with decoration, the reader can understand the difference in their role, making the newsletter easier to read.
We recommend that you decorate your email newsletter to "serve as a separator between elements" and "to emphasize the parts you want to emphasize."
For example, if there is a part in the body of your email newsletter that you want to emphasize, such as the lead paragraph, you can add some decoration to the newsletter.
Symbols that can be used to decorate email newsletters
The following symbols can be used to improve the readability of your email newsletter. As the display may vary depending on the device, email client, and font, we recommend checking the preview or sending a test email.
Email newsletter decoration techniques
In this chapter, we will introduce three techniques for adding decorative design to text.
Keep the decoration clear and simple
When decorating your e-mail newsletter, keep it simple and make it easy to read. Take a look at these two examples of e-mail newsletter decoration.
