3 recipes to cook a digital marketing strategy with a healthy and balanced menu: Content, traffic and data
When a brand is considering making the most of the Internet and is asked what its objective is, the answer is always the same: to sell. Of course, it is not always possible or willing to sell online, but there is always a financial return that justifies the investment. The problem is that selling is not easy and before completing a transaction, whether online or offline, a good digital marketing strategy must be drawn up based on the current situation of the company and its needs.
What recipes does ADVERTIS recommend for creating an effective digital marketing strategy ?
There are three main objectives, each of which deserves a specific tactic, and which group together different practical tools that are highly effective if used appropriately. The three dishes on the menu that we propose pursue three fundamental objectives:
1. Create and monetize content to attract your customers
2. Generate quality traffic to your website
3. Obtain data from potential customers
Digital Marketing Strategy
I Plate: Create and monetize content to seduce your customers
Many companies have a wealth of knowledge stored away vp purchasing officer email lists in a drawer or archived in the corner of one of their experts' minds, and are of no use at all. Knowledge is very common and is of enormous value to those who may be their future clients. Sharing it is synonymous with persuasion, and Advertis proposes that it be made available to them as value-added content.
First, you have to identify this knowledge in order to transform it into content that can be disseminated. You do have to make an effort to write it, but it pays to do so with practical and direct language, so that the reader can easily digest it. A good digital marketing strategy should always think about the recipient, and leave aside the sender's pretensions.
Secondly, a dissemination platform must be created, which can be achieved by creating a blog, a news module or a space for technical content to be shared via the web.
Thirdly, we must spread the word. On the one hand, we must use professional or mass-market social networks, depending on the case, and on the other, we must encourage links through other websites. We can contact other places on the Internet that find our knowledge interesting and wish to introduce links that bring us quality visits. It is called Linkbuilding, and it will bring you benefits in the short and long term, since Google positions better the pages that are linked on the Internet.
Are you already clear on the benefits of content marketing? Start looking around you. You have a lot of interesting things to share and you might be wondering, what now?
digital-marketing-strategy-traffic
II Plate: Generate quality traffic to your website
Once you have created interesting content and used your blog and company pages on social media to promote it in your area, it becomes a priority to generate traffic to your content to reach an audience that doesn't know you.
For this reason, ADVERTIS recommends three ingredients in your digital marketing strategy that will allow you to create ads to generate quality traffic, with the customer profiles that interest you most:
1. Google Adwords ads in the search engine
2. Display ads through Google Adwords
3. Ads through Facebook Ads
1. Google Adwords in the search engine
Google's business model is based on advertising and it does everything possible to optimize its technology so that its clients get a good return. Therefore, it only charges a fee when an ad has been clicked on by a search engine user.
In the Google search engine, ads only appear when the user types in one of the keywords that the advertiser has identified and “contracted” through a long list (longtail). Therefore, the written terms used by the advertiser’s potential clients can be segmented very precisely. In addition, we can make these keywords appear within the ad itself to attract the user’s attention more, and thus persuade them to click and take them to the content we want.
2. Display ads through Google Adwords
In addition to its own search engine, Google has a network of sites that “rent” a part of their website for the insertion of third-party advertisements. This is called the display network, and we can choose which sites we want our ads to appear on. For example, if we want to promote content about a “Home” product, we will want to appear on “Decoration” or “Interior Design” websites.
In fact, it is the modern version of traditional advertising, where advertisers publish ads because they believe that their audience circulates through those sites and they want an advertising impact for their brand.
