The difficulty of creating a Digital Marketing plan and planning a strategy lies in the multitude of aspects that influence its effectiveness.
Until very few years ago, developing an effective Marketing Plan was easy. It was enough to study the classic factors that affected the product and its environment: Price, competition, distribution, communication…
But today this is no longer enough. There are many other factors involved in the plan, which go beyond the traditional scope. Many of them manifest themselves under an aura of technology that few professionals are able to understand.
Digital training is a priority
The reason may be that the training of marketing professionals vp communication officer email list has always been based on humanities and mathematics. It is rarely considered from the perspective of information technology. Understanding a digital marketing scheme and the characteristics of the digitalization that overwhelms us today is not easy. Much less so when you have not internalized all the possibilities that are opening up on the Internet. And to do so, you have to train.
To become a professional, it is not enough to be actively present on the networks. Nor is it enough to always carry a smartphone with you, or to buy socks online. It is also not enough to read QR codes in the supermarket. Nor is it enough to check the newspapers every morning with a tablet, to comment on the economic situation in professional forums or to reply to a friend's ironic comment on Facebook.
All of the above makes us better people, but it doesn't make us more professional. That's why we need to train in digital marketing and e-commerce.
In digital marketing, everything is related
All the factors of Digital Marketing are interrelated, forming an intelligent neuron that multiplies to infinity, if we consider the web world as such today. The accompanying illustration, as a digital marketing scheme , is not intended to shed any light on the subject.
Each professional provides the light when they need to resolve a new communication strategy and to do so they need to cultivate a criterion that is achieved through study.
