There are several ways you usages of our phone number list can set conversion goals. For example, you might track conversions from your blog to your email list for top-of-funnel content. Once they're on your email list, you might measure CTR through to your site.
At the bottom of the funnel, you can measure sales. You can use goals and funnels to track micro-conversions, like contact form fills or visits to specific pages that showed interest.
You can use a variety of tools to track conversions. For example, you can use Poptin to track conversions to your email list. You can also use Google Analytics to track conversions on your website.
Setting conversion goals in Google Analytics is straightforward. Log into Google Analytics and go to the Admin Settings tab. After you select the view you want to work with, press “Goals.”
In the top left corner, click "New Target".
You have a couple of options for targeting from here. The template options are at the top of the list.
Source: SEJ
Source: SEJ
Popular goals include online signups, account creations, inquiries, and social interactions. If any of these are relevant to the conversions you want to track, templates make it easy to set specific objectives. Whatever your goal is, make sure you have a way to quantify conversions.
3. Create content at the top of the funnel
When you pull out your ideal customer journey, you may be able to identify gaps in your funnel. Those gaps are simply information that your customers might find useful but haven’t yet created.
You'll need to create the right content to fill these gaps.
There are several ways to identify relevant content that you need to create. One of the most widely used methods is through content gap analysis. Content gap analysis is where you compare the content you create to that of your competitors to identify what content you are missing.
To convert visitors, you need to have relevant and valuable content on your website . Your content should help visitors learn about your business, discuss their needs, and demonstrate what sets your company apart from the competition.
Make sure you’re creating content for every stage of your funnel, from awareness to retention. Use a variety of media, too. For example, infographics are great for social media.
Once you’ve created content that will generate leads, you’ll need to develop that connection with your audience. One of the best ways to do this is through email marketing.
There are two types of email marketing campaigns you can use. There are drip campaigns where you send emails at set times based on actions. Examples of drip campaigns include welcome emails, re-engagement campaigns, etc.
You should email your audience regularly.
Drip campaigns aim to engage the right subscribers and convert them through emails relevant to their interests.
When sending regular emails, you want to reach out to people regularly so they remember your company, but not so often that subscribers feel like they’re being spammed. It’s a tricky balance!
Part of the regular emails you send should generate sales.
When you combine the right rewards with amazing discounts, you get a lot of conversions. Here’s how the Leesa team combined a powerful sales booster with a limited-time offer drip series.
