How do you know which customers and prospects to target? What criteria uae phone number list should you use to determine the best strategy to reach your main target audience ? How do you define your marketing target?
Good segmentation and clear marketing targeting are essential for successful prospecting and an effective lead generation process, and are real weapons for massive conversion.
Find out more in this article written by Anthony Rochand, consultant, trainer and co-founder of LEW.
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What is marketing targeting?
Marketing targeting is a technique that involves selecting one market segment rather than another on which to concentrate communication and marketing efforts .
After the segmentation phase, it allows you to very precisely target one or more categories of customers, prospects, influencers, distributors or investors, to increase the effectiveness of marketing .
When the targeted segment corresponds to your ideal customer, it is called a core target .
Marketing targeting therefore consists of:select the segments that have the greatest affinity with your product or service;
identify the expectations of the targets that your offer can satisfy,
personalize interactions with your core target.
Targeting Criteria in Marketing
In reality, it would be more correct to speak of segmentation criteria rather than targeting criteria. In fact, the choice of criteria allows you to divide a given population into homogeneous segments (segmentation phase), while the targeting phase consists in choosing a segment.
To help you with this task, an all-in-one prospecting solution can be a great help. Easybusiness, for example, uses its B2B database to identify high-potential companies for your customer acquisition and engagement efforts.
It offers 60 criteria to identify your targets and new markets to prospect, as well as an assessment of your business potential by geographic sector.
Once you have identified and qualified your targets, you can also use software like Leads with IP Tracking Technology .
This allows you to identify them when they visit your site anonymously, observe their browsing behavior to classify them, refine your targeting, and even identify new audiences whose potential you may not have realized.
Types of Targeting in Marketing
What are the different types of targeting?
Behavioral targeting . It is based on data collected about the behavior of visitors who browse your website or interact with advertisements:
the pages visited
