So obviously choosing between both of them can be a hard task, which is why we’ve compiled a comparison of both tools to help you reach a decision quicker.
Instantly overview
Is Instantly the Best Cold Email Software?
Instantly.ai is a sales engagement and automation platform. Essentially it’s an all-in-one platform where you can carry out all of your outreach efforts to gain more clients.
Instantly offers many features that will help you grow your business.
In automated outreach, you can send multi-step email campaigns with automated follow-ups, set to be sent with predetermined triggers. You’ll receive task reminders and handle responses automatically with Instantly.
Your emails can be personalized and tailored to your recipients to turkey phone number list improve your reply rates. You can either start your messages from scratch or use the predetermined templates, personalizing them as much as you want to fit your brand.
Regarding lead generation, Instantly offers a lead database with 160M contacts at your disposal. Aside from the lead database, you can also import lead lists from LinkedIn and other platforms and segment them.
Instantly integrates with email services and popular CRMs, such as Salesforce or HubSpot.
Thanks to Instantly’s analytics and reporting you will be able to track your KPIs and analyze how your campaigns are doing in terms of CTRs, open rates, reply rates, and overall effectiveness. You will also be able to assess where to adjust to make sure you’re reaching your full outreach potential, including A/B testing.
Apollo overview
Is Apollo the Best Cold Email Software?
Apollo.io is a go-to-market sales engagement platform, that focuses on lead generation, sales engagement, and CRM. Compared to Instantly, Apollo has a larger suite of features to streamline your sales process, some of them including:
An extensive lead database with +275M contacts and a wide variety of search filters to track down your ideal buyers. Aside from the lead database, you can import and enrich additional contact data, such as email addresses, phone numbers, social profiles, and company data.
Apollo allows you to automate your outreach with personalized messages, scheduled email sequences, and pre-built templates.
With Apollo, you can automate your tasks such as lead nurturing, follow-up reminders, and data entries, or create custom workflows. Aside from task automation, you can facilitate team management by supporting lead sharing, insights, campaign results, and team task management.
Apollo offers solid integrations with popular CRMs and other platforms such as Salesloft, or Outreach, among many others.
Apollo offers strong and flexible reporting and analytics using Apollo’s pre-built reports or by creating custom dashboards.
