However, as the saying goes, you can’t have your cake and eat it too, and content comparison marketing also has its shortcomings. Marketing using only keywords and specific phrases is not completely azerbaijan whatsapp number data 5 million safe: if the content is not interpreted correctly, it can cause damage to the brand.
For example, placing an advertisement for a low-cost airline to Bali on a Bali tourist information website may be effective, but placing the same advertisement next to an article about selling drugs may create a negative impression.
Fortunately, if marketers can use natural language processing and other artificial intelligence technologies, they can accurately understand the content beyond keywords and specific sentences, thereby overcoming issues such as brand safety and inappropriate advertising.
Using natural language processing technology and deep learning algorithms to conduct real-time and large-scale analysis of content contexts such as text, speech, images, metadata and positioning technology, it will be able to determine whether the relationship between content and keywords is positive or negative, and ensure that Relevance and timeliness of advertising.
