According to WWD , CeraVe’s earned media value is uruguay telephone number data up 128% from the previous year, with more than 2,300 influencers talking about CeraVe products. Marc Toulemonde, president of L’Oreal’s North American Active Cosmetics division, told CNN that the social media impact “definitely drives sales.” Vans’ “Customs” Vans allows shoppers to design custom shoes and share their unique designs online. custom vans This allows people to be co-creators of their own products.
The result is a stronger emotional bond between the brand and the buyer, resulting in organic word-of-mouth marketing and greater brand awareness. Users can showcase their creativity and individuality by sharing designs on social media, all while organically promoting the Vans brand. It’s a win-win situation. making custom vans shoes This type of product personalization is a popular strategy among fashion retailers, and for good reason.
Other brands that use this type of user-generated content include Nike and Dr. Martens . Slack's "Customer Stories" Slack offers Customer Stories to highlight how different teams and industries are benefiting from its collaboration software . customer stories These real use cases and testimonials prove the benefits of Slack and instill confidence by helping website visitors make purchasing decisions faster. Many companies publish case studies, but Slack is clearly ahead when it comes to including reviews, images, and video content from relevant businesses.
