The purpose of global retailer Carrefour's initial entry into the online channel was to attract more potential consumers through online stores. The company's marketing team wanted to increase brand awareness, increase list of benin whatsapp phone numbers online purchases, and achieve an optimized cost-per-action (CPA).
Using Appier's artificial intelligence technology, Carrefour is able to identify every device owned by the same user from billions of data points. Whenever a potential buyer enters the Carrefour online store via a device (such as a laptop), Appier can analyze his or her profile and deliver tailored product recommendations on other devices owned by the buyer (such as a mobile phone). Encourage to continue to Carrefour online store to purchase more products.
Appier's artificial intelligence technology can analyze user behavior inside and outside the website, judge the activities of a single user, and distinguish different user types. Appier uses the CrossX database to conduct cross-comparisons on different aspects to identify potential customers in similar markets, thereby expanding the original user base.
After the above-mentioned cooperation between Carrefour and Appier, the click-through rate (CTR) of cross-screen users is 87% higher than that of single-screen users, and the conversion rate (CVR) is 40% higher.
