Facebook advertising can also boost offline sales. A recent report found that Facebook ads drive up to 27% of customers to stores. Customers engage with paid social media ads on the platform and follow up with purchases in brick-and-mortar stores. This is a huge benefit for small businesses that mostly operate out of brick-and-mortar stores.
Setting up your first campaign
Step 1: Launch Facebook Ads Manager
You can access it via a direct link at facebook.com/ads, or by list of vietnam whatsapp phone numbers clicking on “Manage ads” or “Create ads” in the drop-down menu of your Facebook account. Or here.
Step 2: Choose your goal
For a campaign to be successful, it is important to have clearly defined objectives and goals for what you want to achieve. Do you want more people to know about the new product you are launching? Do you want them to sign up for a free trial?
When you click to create an ad on Facebook, you'll be taken to a page where you'll choose your campaign objective.
There are different types of campaigns you can run, including:
Brand Awareness: Introduce your brand to a new audience.
Conversions: Get people to take a specific action on your website (like signing up for your mailing list or purchasing your product).
Engagement: Exposing a message to a wide audience to increase the number of likes, comments or shares.
Reach: Show your ad to as many people in your audience as possible.
