Web analytics consists of gathering useful data to later use in improving the website. In this way, we will be able to attract new customers and also improve the usability of the website.
Google Analytics as a basic tool
In many cases, it is not necessary to pay for complicated tools or austria phone number library that provide data that is difficult to understand. For example, with Google Analytics you will be able to analyze all the necessary metrics of your website.
This tool, when used correctly, consistently and paying attention to the data, is a powerful weapon that should be taken into account, both for beginners and more experienced bloggers.
By relying on Google Search Console, you will have a lot of information about who has visited your page, how long, etc. In short, the combination of these two tools will be of great help when you want to compare the metrics to analyze the performance of your blog.
Key metrics for your blog analysis
Below we will show some of the metrics that are considered to be the most important and valuable for analyzing your blog's performance.
1. Blog users
When someone visits your website, Google Analytics identifies them by using cookies . Cookies last for a limited time on the user's computer. Therefore, if a person visits your website twice in a short period of time, they will only be recorded once.
This is known as unique users, meaning it does not show duplicate users, but rather the number of people who have logged in. For example, if there are 200 visits, but of those 200, 50 users have logged in twice, it will only show 150 users.
2. Sessions or visits
Now we are on the opposite side of what was explained above. The following metric tells us the sessions or visits that our website has had. In other words, it expresses the interactions that users have made.
That is, if a user enters your website twice after leaving it within a short period, two sessions will be displayed. On the other hand, if they have spent a long time on the website but have not left, they will only be counted as one session.
3. Page views
We are talking about one of the most important data generated by Google Analytics, as it tells us the average number of pages that each visitor sees in their session. It is an indicator that can reflect the interest generated by our articles in a linked manner. In other words, when we publish an article on the blog, it is advisable to add sections with related articles to ensure that each visit is as long as possible.
On the other hand, this indicator will also tell us about the user experience on our website or possible malfunctions in some areas.
4. Bounce rate
Once again, we are talking about a piece of data that offers us the opposite of the previous one. In this case, the bounce rate tells us when a user has only visited one page of our website and has left. This data will give us information about the quality of our content and will help us see where it is most interesting for us to focus our content or what topics we should write about.
5. Duration of the visit
This metric provided by Google Analytics offers us information about the average time our users spend on the blog, that is, how much time they spend on our website.
This is a metric linked to the bounce rate, as it offers us similar data in terms of the conclusions we can draw from them. In this case, it will also tell us whether our content is interesting or not.
6. New visitors
It is always important to know the number of new visitors or repeat/recurring visitors that we have on our website.
From Google Analytics, in its Audience/behavior section, we have a section specifically dedicated to this.
This data will help us in our drive to carry out campaigns, both for loyalty and acquisition. We will know that, depending on the data it gives us, we will have to put more emphasis on one or the other.
