Imagine this scenario: you finally have a vacation from work and you decide to take a few days off in your favorite city, where you have to find accommodation.
However, those hotels that are close to the places you want to visit are very expensive per night, and those cheaper hotels are poorly located and you also doubt their quality and performance to make you have a good time.
OYO identified a need among travelers for a unique value proposition that was quality, affordable and austria business email list generated confidence so that they did not have to choose between location, price and quality when looking for a place to stay.
So this business set a very clear goal: to improve the real estate assets in order to provide all travelers around the world with an unforgettable quality experience.
This is why this chain is called OYO Hotels&Homes, as it is not just about offering low-cost hotels, but also homes and housing.
Part of the Inbound Marketing methodology is that it allows us to understand the importance of offering your clients a unique proposal based on their needs , once they are known perfectly, and they are identified as Buyer Personas .
OYO conducted extensive research before launching its business proposal, discovering that the demand and supply of quality spaces for tourists were completely disconnected.
Therefore, its focus has been on providing a solution to this problem by meeting the needs of not only travelers, but also those of independent hotels.
To date, OYO has more than 18,000 accommodations in 800 cities and has Spain as a “key” country for its growth in the European continent. Do you want to know the secret of this growth? Stay with us!
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Low Cost Hospitality in Spain
Spain is one of the world’s top tourist destinations. “Our value proposition and comprehensive support services have allowed us to go global. We can say that we have achieved some success in replicating, but also adapting, our model to new markets.” – Abhinav Sinha, COO of OYO.
So the so-called "hostels" also known as low-cost hotels have a minimal level of development in Spain, so it is a business to be exploited, despite the fact that this market has been increasing due to the popularity of tourist apartments and new platforms for young people such as Airbnb.
