“if We Use A Gendered Name Like ‘driven Daniel,’ We Instantly Picture phone number data A Male, And That May Not Be [relevant] To The Decision Process,” Jenny Says.step : Define Your Calls To Action (Ctas)click To Enlargein The Second Tab, Fill In Your Top Or So Business Ctas – The Activities That Drive Consumers Toward A Purchase Decision.jenny Says Marketers Tend To Rush Through This Step Or Skip It Entirely. But This Step Keeps Content Teams Focused On Desirable Business Outcomes Rather Than Vanity Metrics.
Think About These Ctas In Terms Of The Behaviors You Want To Drive, Such As:assessing Readiness To Make A Purchase Decisionlearning How To Evaluate Our Type Of Solutionrequesting A Demobring Sales And Customer Support Teams Into Your Planning Conversations To Share Insights And Real-world Scenarios At This Stage.“sales Might Have A Whole Set Of Activities That They’re Judged And Rewarded On That Are Often Very Different From The [marketing Team’s] Ctas – And Very Different From What The Support Team Wishes Our Clients Knew Once They Signed On The Dotted Line,” Jenny Says.
