The sales team will have to do a new cell phone number list screening, offering old contacts an exclusive offer, information about a new service, specific training on a product... In short, an offer that adds value to their company and reminds them that yours is still there.
There are multiple ways in which the sales team can deliver this offer to the contact, all of them digital, of course. The sales team may prefer face-to-face contact, however, digital contact is not synonymous with cold contact, and even less so in 2020 .
A personalized greeting for each contact, multimedia material that supports and adds emotion to our offer… There are many ways to be close to our potential clients through a screen.
Creating a solid database. With qualified leads, contacts who are really interested in our product so that the marketing and sales teams can work on well-segmented campaigns and actions.
CRM integration. With a consistent database, we can now use this tool that allows us to integrate databases with all the marketing actions we carry out and make workflows lighter.
