In this sense, Permission Marketing is a strategy that is gaining more acceptance in the area of brand promotion and its relationship with its audiences. Therefore, in this post we will explain what it is all about.
Now, if you have been working or researching Inbound Marketing or Digital Marketing for some time, you will know that the Marketing 3.0 industry has been around for some time and is based on dissemination actions that are based on emotional satisfaction.
However, Permission Marketing has a somewhat different austria email list 860976 contact leads approach: it seeks to obtain the permission or consent of users to find out about which products or services they themselves want to be informed.
Still don't understand what it's about? Don't worry! We'll explain it to you in detail.
What is Permission Marketing?
In the face of so many inconveniences and dissatisfaction on the part of online users, due to the intense advertising campaigns to which they are exposed daily in their emails and direct messages on many social media platforms, Permission Marketing was born.
In short, what this methodology proposes is to ask potential clients or consumers of a brand or product for their permission before presenting them with advertisements , promotions or any news about the company.
What you are trying to achieve is basically to segment your user database from the beginning and only have on your contact list those who really have an interest in the products and services offered to the public.
Obviously, thanks to this, the audience that is built with Permission Marketing is one that will be willing to listen or take the time to view what is offered or reported.
All of this positions the strategy as a methodology that only delivers advertising after permission, obtaining countless benefits—which we will show you later—among which is segmentation and an increase in lead capture, for example, in a Content Marketing strategy .
How did Permission Marketing originate?
Seth Godin is one of the most important theorists of our generation, with deep knowledge in areas such as philosophy and computer science. In 1999, he published his book « Permission Marketing: Turning Strangers Into Friends And Friends Into Customers » , which gave rise to the central concept of Permission Marketing as we know it today.
Throughout the reading, the immense volume of advertising to which all consumers and Internet users are exposed becomes evident, as well as, of course, outside of it.
